Beth Obrien Wright
VP of Operations | Corporate Strategy | GTM Enablement | Operational Excellence | Business Transformation | Customer Success Advocate | Strategic Growth Partner
- Role
- Vice President Operations at Appstar
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Beth Obrien Wright
Executive with 15+ years of experience in leading organizations through transformation…
Experience
Vice President Operations
Jul 2021 — Present · San Diego County, CA, US
Led strategic business operations within a Financial services (payment processing) organization, driving efficiencies in operational and customer support, and workflow management.• Established and implemented operational frameworks, KPIs, and business metrics across Operations, Support, and Lead Generation Call Centers.• Managed cross-functional initiatives aligning sales, finance, and technology teams to scale operations and enhance collaboration.• Spearheaded new product vertical, increasing customer revenue by 18% through enhanced go-to-market strategies.• Drove CRM and automation initiatives, improving customer support and retention, reporting, data integrity, and operational efficiency.• Fostered a culture of accountability, continuous improvement, and proactive support across teams.
Education
Tulane University
Bachelor of Arts (BA)
1990 — 1994
Skills
- Marketing
- Product Management
- Credit
- Salesforce.com
- Online Advertising
- Strategic Planning
- Portfolio Management
- Sales Management
- Loans
- Mortgage Lending
- Strategic Partnerships
- Strategy
- New Business Development
- Mergers & Acquisitions
- Valuation
- Mortgage Banking
- Banking
- Social Media Marketing
- Appraisals
- Finance
- Marketing Strategy
- Real Estate
- Business Development
- Leadership
- Executive Management
- Operations Management
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