Beth Crawford
Retention + Lifecycle Marketing
- Role
- Associate Director Retention Marketing at Beauty Industry Group
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Beth Crawford
Lifecycle Marketing Leader | CRM & Retention ExpertData-driven marketer with extensive experience scaling lifecycle and CRM programs for top DTC brands. Proven track record in optimizing email, SMS, and omnichannel strategies to drive customer retention, engagement, and revenue growth. Passionate about leveraging segmentation, automation, and A/B testing to create personalized customer experiences and maximize LTV.
Experience
Associate Director Retention Marketing
Jan 2026 — Present · Culver City, CA, US
Education
Ball State University
BS and MA, BS in Psychology, MA Public Relations
Ball State University
Master's Degree, Public Relations, Advertising, and Applied Communication
Skills
- Digital Marketing
- Social Media
- Social Media Marketing
- Email Marketing
- Online Advertising
- Social Networking
- Blogging
- Management
- Online Marketing
- Crm
- Public Relations
- Media Relations
- Advertising
- Brand Development
- Marketing
- Marketing Strategy
- Integrated Marketing
- Brand Management
- Press Releases
- Marketing Communications
- Event Planning
- Copywriting
- Digital Media
- Sales
- Leadership
- Market Research
- Strategy
- Digital Strategy
- Customer Service
- SEO
- Customer Relationship Management (Crm)
- Search Engine Optimization (SEO)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.