Beth Lowing-Froncek
Creative and Curious Senior Marketer with Experience in Licensing, Shopper Marketing, Brand and Shopper Insights
- Role
- Licensing Brand Manager at Mondelēz International
- Location
- Somerville, NJ, US
- LinkedIn followers
- 500 followers
About Beth Lowing-Froncek
I am an accomplished, results-oriented Marketing Professional offering strong combination of direct business experience and creative talent to coordinate and manage all aspects of marketing operations for new and existing brands and products within competitive industries. Possessing a range of qualifications strengthened by trade marketing, inside sales, project-management and customer service in consumer-goods, I have engaged and inspired organizations around the brand vision, position and strategies in order to bring them to life. Also, a dynamic presenter generating innovative ideas while cultivating and maintaining relationships with clients, vendors, and internal stakeholders to develop effective marketing materials, support corporate initiatives, and attain process improvement.
Experience
Licensing Brand Manager
May 2022 — Present · East Hanover, NJ, US
Education
Rutgers University
Bachelor of Arts (B.A.), English Language and Literature, General
The College of New Jersey
Master of Arts (M.A.), English Language and Literature, General
Skills
- Shopper Marketing
- Pricing Strategy
- Strategic Planning
- P&L Management
- Marketing Research
- Consumer & Professional Marketing
- Financial Analysis
- Brand Management
- Cross-Functional Team Leadership
- Home Center, Hardware, Food/Drug/Mass Channel Experience
- Integrated Marketing
- Team Leader/Member
- Leadership
- Project Management
- Product Marketing
- Product Innovation
- Product Launch
- Brand Development
- Segmentation
- Customer Insight
- Training
- Financial Trend Analysis
- Market Planning
- Trade Marketing
- Communication
- Global Marketing
- Sap
- New Product Launch
- Market Research & Analysis
- Stage-Gate Product Commercialization System
- Product Management
- Marketing Promotions
- Development and Execution of Merchandising & Pop
- Associate/Sales Training
- Product Development
- Trade Shows
- Vendor Management & Communication
- Analysis
- Marketing Management
- Market Analysis
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