Beth Lowary

About Beth Lowary

As Associate VP of Creative at Encoura (formerly Ruffalo Noel Levitz), I help turn big ideas into even bigger results. My team and I create campaigns that don’t just look good—they work. Whether it’s getting more students to apply, more donors to give, or more people to actually open their emails (a true art form), we make sure the message hits home.With 15 years of experience in content, branding, and marketing, I’ve built everything from viral campaigns (involving livestock) to SEO strategies that make search engines and humans happy. I believe great storytelling and sharp strategy go hand in hand—and that a well-placed pun, a well-placed em dash (yes, real humans love those too), and a well-placed parenthetical never hurt anybody. I love leading creative teams, helping talented people do their best work, and figuring out how to make marketing more effective without making it feel like marketing. If you\'ve got thoughts on leadership, branding, content, or punctuation hills worth dying on, I\'m listening.

Experience

1. AVP, Creative

   Encoura

   Dec 2024 — Present

   Formerly Ruffalo Noel Levitz, acquired by Encoura in October 2025) Creative Vision and Strategy: Drive innovative storytelling and student-centric campaign development that draws on deep enrollment expertise to drive enrollment results at the undergraduate and graduate levels. Delivery Team Leadership: Lead a diverse creative team, fostering collaboration and delivering impactful, award-winning work through unified content creation and design. Budget and Resource Management: Manage cross-functional resources, ensuring efficient workflows and high-quality creative solutions within project timelines and budgets.

Education

• Nossi College of Art

  Associate of Occupational Studies, Commercial Digital Photography

• University of Tennessee, Knoxville

  B.S., Journalism and Electronic Media

• Austin Peay State University

  M.A., Corporate Communication

  2014