Beth Kuchera

About Beth Kuchera

I help brands make meaningful connections using strategic, data-driven design. I’m a versatile creative with a passion for empathizing with audiences and creative effectiveness. I bring high value to the early, unclear phases of a project. I enjoy finding and improving creative outliers, as well as optimizing campaigns using effectiveness insights. I thrive off enthusiastic energy and seek to build trusting, happy teams.

Experience

1. Director of Brand

   Marketing Architects

   Jul 2024 — Present

   Design manager supporting a high-achieving, fast-paced marketing team.• Brings ideas to life by collaborating on creative briefs, building timelines, coordinating roles and encouraging ambitions.• Stays up-to-date with AI advancements, finding and championing pragmatic use cases.• Conducts creative effectiveness research, translating it to weekly actionable recommendations.• Leads OKRs, connecting cross-departmental talent and presenting ideas to the board.• Presents rationale energetically, using storytelling and emotion.• Manages one designer, as well as freelancer relationships, and regularly collaborates with marketers, sales and senior leadership.• Builds systems to improve efficiency, communication and quality.• Sparks genuine consumer connections with thoughtful, audience-backed research and design.• Cultivates cohesive brand experiences by building and maintaining guidelines and templates.• Coworkers describe me as having a refined style and being exceptional at receiving feedback.• Project plans complex goals using the GTD or APF framework.• Calmly outputs high levels of work during overflow periods.KEY ACCOMPLISHMENTS:Managed the research, design and rollout of distinctive assets, strategically built to improve long-term brand metrics.Assisted in rollout of AI imagery guidelines and training.

Education

• Cornell University

  Certificate in User Experience Design, Marketing, Technology

  2020 — 2021

• University of St. Thomas

  Bachelor of Arts (BA), Visual Communications

  2009 — 2013

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Training
• Illustration
• Adobe Photoshop
• Adobe Creative Suite
• Customer Service
• Social Media Communications
• Social Media
• Css
• Advertising
• Leadership
• Graphics
• Copy Editing
• Marketing
• Copywriting
• Graphic Design
• Web Design
• Microsoft Word
• After Effects
• Indesign
• Hand-Lettering
• Logo Design
• Facebook
• Direct Response
• Editing
• Technical Writing
• Html
• Adobe Illustrator