Beth Kszan
SVP, Product Marketing and Market Development (Ftrack, Cinesync, Iconik, Gem, Zype, Wildmoka) @Backlight
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WORK HISTORY
SVP, Product Marketing and Market Development (Ftrack, Cinesync, Iconik, Gem, Zype, Wildmoka) @Backlight
Led building out the product marketing discipline within Backlight while integrating five distinct companies (now product lines) together. Managed a Global team that fostered trust, collaboration and alignment.
ABOUT BETH KSZAN
20+ years of global experience in marketing and product marketing in fast growing technology companies. Proven ability to overcome obstacles and achieve results through: building scalable product marketing and marketing organizations, hiring and managing top level talent, identifying new business opportunities and markets, and increasing routes to market. A strategic thinker with a clear sense of purpose and emphasis in winning through action. Core skills include: growth and product marketing, product and brand storytelling, implementing scalable product marketing processes, leadership, international marketing, marketing operations engineering, marketing team management, marketing strategies, sales and marketing process.
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