Beth Koemans

Sr. Director, Digital Strategy and Analytics

Role: Senior Director, Research and Analytics at Wondros
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Beth Koemans

I\'m a strategic leader at the intersection of data, digital communications, and…

Experience

Senior Director, Research and Analytics
Wondros
Jan 2021 — Present
Lead end-to-end analytics and strategy for mission-driven campaigns spanning health, cybersecurity (including critical infrastructure), federal/state agencies, and nonprofits—most notably the U.S. Federal COVID Response.Translate data from multiple streams (earned, social, survey, web, syndicated) into strategic insights, campaign briefs, and actionable performance narratives for clients and partners.Design measurement frameworks to track audience behavior and engagement; produce high-cadence reporting using AI-powered tools for real-time insight delivery and optimization.Manage large, complex datasets with high data integrity; deliver insights through advanced Excel modeling and dynamic dashboards to inform decision-making.Collaborate cross-functionally with creative, media, and account teams to ensure alignment from brief through execution—driving efficiency and strategic impact.Leverage social listening, segmentation, and message testing to inform creative/media strategy across Facebook, Instagram, LinkedIn, and YouTube.Champion responsible use of AI tools to scale insight generation, refine campaign measurement, and enhance strategic planning.Foster a culture of data fluency by mentoring junior analysts, standardizing reporting best practices, and helping teams adopt next-gen analytics tools.

Education

University of Washington
Informatics, Information School
University of Washington
Master of Communication in Digital Media (MCDM), Communications / Digital Media
2012

Skills

Content Management
User Experience
Program Management
E-Commerce
Multimedia
Social Media Marketing
Strategic Partnerships
Strategic Communications
Content Development
Usability
Information Architecture
Usability Testing
Web Content Management
Social Media
Leadership
Project Management
Creative Direction
Digital Strategy
Management
SEO
Business Analysis
Web Analytics
User-Centered Design
Analytics

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.