Beth Kirsch

About Beth Kirsch

Transformational, high-impact marketing executive with a track record of building high-velocity B2B and B2C growth strategies that drive measurable enterprise value. Creates rapid, profitable revenue growth through a combination of growth, brand, product, and data-driven marketing. Effectively communicates strategy and advocates for marketing as a core driver of company performance across executives, boards, and cross-functional leadership.Provides resilient leadership in dynamic environments, helping organizations maintain momentum through change, navigate ambiguity, and scale with clarity and focus.Proven track record across four successful exits:• Audible → Amazon• Like.com → Google• Pipedrive → Vista Equity Partners• LowerMyBills.com → Experian Led major marketing and growth initiatives for Achieve, Rocket Lawyer, LendingTree, and 99designs. Builds modern growth engines that integrate product marketing, demand generation, lifecycle, brand, and performance marketing into unified, scalable systems. Applies AI as a force multiplier across go-to-market — expanding capacity, increasing speed of execution, and enabling more adaptive, data-informed decision making. Focused on the potential of agentic AI to transform how teams operate, innovate, and create sustained competitive advantage. Known for rebuilding marketing and growth systems to improve efficiency, increase accountability, and more tightly connect marketing performance to business outcomes. Develops high-performing teams and fosters environments that combine strong expectations with collaboration, accountability, and continuous improvement.I bring resilience, curiosity, and high standards to leadership. I’ve never lost the sense of possibility that comes from being a student — continually learning, innovating, and adapting to help organizations grow, evolve, and stay ahead of change. My goal is to empower teams and enable companies to achieve ambitious, long-term visions.

Experience

1. Vice President Marketing

   OptimoRoute

   Feb 2022 — Present · San Francisco, CA, US

   Spearheaded global marketing for a leading AI/SaaS platform for planning and logistics. Built marketing team and strategies from scratch, embracing best practices for developing growth marketing strategies across all marketing initiatives. Designed and implemented GTM strategies for different segments.

Education

• Hampshire College

  Bachelor's degree, Environmental Economics & Science

Skills

• Business Development
• Digital Marketing
• Sem
• Start-Ups
• Online Marketing
• Product Marketing
• Search Engine Optimization (SEO)
• General Awesomeness
• Lead Generation
• Customer Acquisition
• Mobile Marketing
• Strategic Partnerships
• Saas
• Marketing
• Ppc
• Digital Media
• Search Engine Marketing (Sem)
• Awesomeness
• Email Marketing
• Online Advertising
• Customer Retention
• Strategy
• E-Commerce
• SEO
• Pay Per Click (Ppc)
• Affiliate Marketing
• Cross-Functional Team Leadership
• Social Media Marketing