Beth Johnson
Senior Director of Media at Omni Direct | Media Management & Advertising Strategy | Campaign Analysis & Reporting | Negotiations | Marketing & Campaign Management ► Maximizer of ROI & Lead Generation
- Role
- Senior Director, Media at Omni Direct
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Beth Johnson
15+ years of multi-channel media leadership with expertise in Education, Finance…
Experience
Senior Director, Media
Mar 2020 — Present · Milwaukee, WI, US
Lead the media strategy for a full-service performance-based marketing and media firm, managing a portfolio of large enterprise clients in addition to the parent company, TRANZACT. Responsible for full P&L, leading large multi-million dollar campaigns that align with the brands, resonate with target audiences, and capture strong ROI for dollars spent. Manage annual and quarterly roadmap strategies, budget management, forecasting, and sales/lead generation.Oversee a portfolio of clients across multiple industries including finance, healthcare, insurance, and retail, proactively analyzing industry regulation changes and potential impacts on campaigns.Lead innovation and advancement including launching QR codes, CTV/streaming, FAST Channels, and emerging social media platforms like WhatsApp.Drive business advancement through the introduction of new tools and processes, and onboarding new media platforms that improved automation, attribution, and simplified processes. Additionally embraced trends, developing strategies for new pilot programs, A/B testing, and dialogue-focused campaigns.Direct a team of 5, promoting growth and development to enhance individual performance, foster collaboration, and achieve organizational goals.Omni Direct is a full-service performance-based marketing and media firm specializing in targeting U.S. Hispanic audiences. Acquired by TRANZACT, a health, life and property, and casualty insurance provider.
Education
Loyola University Chicago
Bachelor of Business Administration
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