Beth Hohl

About Beth Hohl

Innovative marketing executive with an exceptional record of achievement in product…

Experience

1. Marketing Director

   Ecolab

   Jan 2009 — Present · Atlanta, GA, US

   Received Ecolab Marketing Excellence awards in 2014, 2016 and 2018 Manage 3 professional employees and have driven +50% growth in 3 medical device categories.Enabled cross-functional alignment around a unified value proposition, Developed and implemented a five year strategic roadmap to scale the offering from a sales or delivery perspective, Directed organizational structure to support shift in sales focus from product to service. Presented and sold directly to C-suite executives of hospitals as program subject matter expert.Created industry recognized Continuing Education course.Developed and launched new Operating Room program that implements LEAN practices, improving both Operating Room Cleaning effectiveness & Turnover time efficiency while reducing Surgical Site Infections. New business closes over $15M.Completed LEAN Black Belt Certification

Education

• Clarkson University

  Bachelor’s Degree

• University of Rochester

  Master of Business Administration (M.B.A.)

Skills

• Marketing Strategy
• Development & Implementation of Marketing Plans
• Business Strategy
• Product Marketing
• Research
• Lean Six Sigma
• Salesforce.com
• Sales Operations
• Management
• Cross-Functional Team Leadership
• Leadership
• Strategic Planning
• Product Launch
• Product Development
• Sales
• Business Management
• New Business Development
• Sales Management
• Training
• Business Development