Beth Johnson

WORK HISTORY

ABOUT BETH JOHNSON

I\'m a technically savvy product marketing manager and communications pro with 20 years of experience and domain expertise in data analytics, cloud, supply chain, and telecommunications. I\'ve managed teams, developed strategies, managed multi-channel campaigns, and created great content. I enjoy a mix of strategy and hands-on tactics in the work I do. I have developed an understanding of how to use the right blend of traditional and innovative marketing strategies to drive success and increase revenue. I\'m a natural communicator with expertise in writing content for email campaigns, web, blogs, social media, video, tech publications, and technical product demos. In addition to managing multi-disciplinary marketing teams, I have directed public relations and analyst relations programs. I have liaised with C-level executives to form strategic partnerships and interviewed customers at all levels to create powerful customer reference material. My contributions have directly resulted in millions of dollars of sales revenue for my clients. My clients have included IBM, BlackBerry/QNX, Adexa, Givopoly, Foko, Keller Williams and Health Canada Specialties: Strategic internal and external communications, demand generation, partner marketing, product positioning, collateral creation, field marketing, sales enablement tools, integrated marketing campaigns, marketing automation, CRM (Salesforce), writing for print and web, marketing analytics, campaign development, branding, trade shows, and analyst relations.