Beth Harner

About Beth Harner

WHAT I DO: I help businesses develop foundations of excellence through lead generation by…

Experience

1. Marketing Director

   Uniti Med

   Dec 2022 — Present

   Oversaw the development, optimization and implementation of social media channels including content curation, analytics, and reporting for paid and organic content-Directed strategy for LinkedIn, Facebook, Instagram, TikTok, Glassdoor, Indeed and Google profile-Grew social media followers in 2023: LinkedIn +56%, Facebook +43%, Instagram +43%-Directed and grew review program that lead to 41% on Facebook reviews, 66% on Google, 97% on Indeed, 84% on Vivian, and 35% on Glassdoor-Review program lead the way for Uniti Med to be ranked the 2nd best travel nursing company in 2023 by BluePipes.com-Directed website site strategy that led to a 50% YOY increase in leads, a 26% growth YOY in placements with website as the source, an open rate of 33% with a click rate of 1%-Directed and oversaw email campaign strategy that led to a 10% increase in total users coming in to the website via emails-Directed all creative assets, branding, company booths, swag, and internal communications-Lead, developed, managed and mentored Marketing team through team meetings, regular one on ones, constructive feedback and training-Received 2022 Uniti Med Values - Innovation award

Education

• University of Nebraska-Lincoln

  Bachelor's degree

• Bellevue University

  Master of Business Administration (MBA)

• Waverly High School

  General Studies