Beth G.

About Beth G.

I help companies generate positive brand awareness, promote and protect images, develop rewarding partnerships, give back to the communities they serve, grow employee engagement, and much more!I am an imaginative, strategic, entrepreneurial professional with a successful track record and a great passion for developing multi-faceted COMMUNITY RELATIONS, EVENTS, SPONSORSHIPS, GRASSROOTS MARKETING, CAUSE-RELATED MARKETING, PR/COMMUNICATIONS, and PROMOTIONAL programs. I\'m entrepreneurial, and I\'m a builder. I have extensive experience creating new, innovative strategies and growing existing programs. I have led high-performing collaborative teams, managed multi-million dollar budgets, and created exciting campaigns. While developing effective processes and best practices, I have fostered creativity, out-of-the-box thinking, and opportunities for new ideas, solutions, and positive change.During my career, in partnership with national non-profit organizations such as Feeding America, the American Red Cross, and the Komen Foundation, I have developed corporate CAUSE-RELATED MARKETING and COMMUNITY RELATIONS campaigns benefiting communities across the U.S. I have overseen SPONSORSHIPS of NFL, MLB, and other pro sports teams, major events, concerts, museums, festivals, consumer and trade shows. I have directed EVENTS ranging from and celebrity-studded fundraisers in world-renowned locations such as Central Park and the Walter E. Washington Convention Center to invitation-only productions in exclusive venues such as Sotheby’s, Lincoln Center, Gracie Mansion, and the Pocono Raceway. Wearing a promotional marketing hat, I have created contests, conducted giveaways, and developed CROSS-PROMOTIONAL PARTNERSHIPS with major media partners, celebrities, and consumer brands.And as a PR practitioner, I have generated local and national PRESS COVERAGE, represented companies as a spokesperson, and more.Please note - my non-work related opinions represent my personal points of view and are not related to my employer in any way.

Experience

1. VP, Client & Community Relations Director

   PNC

   Dec 2022 — Present · Baltimore, MD, US

   Lead strategic community relations and client engagement for the 6th largest bank in the U.S, driving philanthropic giving, sponsorships, events, employee engagement, volunteerism, and communications to strengthen brand reputation and support market growth. Report to Regional President.STRATEGIC LEADERSHIP & MARKET IMPACT• Direct the development and execution of market-level community relations and client engagement strategies, overseeing sponsorship activations, grant-making, event production, employee engagement, and contract negotiations.• Provide cross-functional leadership, advising business line partners on community investment decisions and evaluating overall market effectiveness.• Delivering a high-impact organizational turnaround by restructuring staff, redesigning budgets, realigning strategic priorities, optimizing partnership portfolios, and implementing training for internal and external stakeholders.PHILANTHROPY, SPONSORSHIPS, & EVENTS• Manage a sponsorship portfolio spanning ~200 partnerships and 40+ annual events supporting key business objectives—ranging from the Baltimore Orioles and Baltimore Symphony Orchestra to universities and community institutions.• Oversee a philanthropic portfolio, directing close to 100 grants that strengthen nonprofit partnerships and enhance PNC’s community presence.• Cultivate relationships with community organizations, nonprofits, and diverse populations to elevate PNC’s regional reputation and community impact.COMMUNICATIONS• Oversee internal and external communications for the market, ensuring alignment, consistency, and strategic message delivery.• Represent PNC as a spokesperson in media interviews, public events, and community forums, reinforcing the company’s commitment to corporate citizenship.LEADERSHIP & TEAM DEVELOPMENT• Manage and develop a team of two, providing coaching and professional growth opportunities to strengthen department capabilities.

Education

• Binghamton University

  BA