Beth Gerstenfeld
Strategic UX Director | Driving Innovation & User-Centric Design
- Role
- Design Lead, Consumer Lending at USAA
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Beth Gerstenfeld
Experienced professional with over 15 years of experience spearheading and managing…
Experience
Design Lead, Consumer Lending
Apr 2020 — Present · Austin, TX, US
Guided full-time and contract designers in executing a comprehensive modernization of all consumer lending products at USAA, resulting in an increase in user satisfaction and a reduction in customer complaints.Spearheaded qualitative and quantitative research initiatives, contributing to product roadmap recommendations that were adopted by consumer lending executives.Seamlessly integrated the design process into the product development cycle by implementing structured routines for work intake, requirements gathering, and development collaboration, resulting in a reduction in development cycle time and a increase in design and development team productivity.Pioneered a streamlined process for continuous improvement and iteration of the user experience based on regular data insights, leading to improvement in overall user engagement metrics and an increase in user retention rates.Mentored and coached multiple designers and design producers, resulting in project delivery efficiency and improvement in team member retention and satisfaction.Implemented rigorous design hygiene practices for file structure, documentation, and organization, resulting in a reduction in error rates and a notable improvement in overall design consistency and quality.
Education
Rochester Institute of Technology
BFA
Rochester Institute of Technology
AAS
Rhode Island School of Design
Illustration, Animation
Skills
- Interaction Design
- Illustrator
- Storyboarding
- Illustration
- User Experience Design
- Animation
- Character Animation
- E-Learning
- User Interface Design
- User Experience
- Art Direction
- Adobe Creative Suite
- Creative Direction
- Information Architecture
- Flash
- Graphics
- Actionscript
- Multimedia
- Mobile Design
- User-Centered Design
- User Interface
- Html
- Flash Animation
- Experience Design
- Art
- Logo Design
- Vector Illustration
- Traditional Animation
- Photoshop
- Indesign
- Usability
- Usability Testing
- Concept Design
- Cms
- Information Design
- Iphone
- Human Computer Interaction
- Layout
- Graphic Design
- Dreamweaver
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