Beth Gard
Senior Manager, Public Relations @Commvault
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WORK HISTORY
Senior Manager, Public Relations @Commvault
Tinton Falls, NJ, US
Public Relations- Drive internal and external awareness of Commvault\'s position as an industry leader in data protection, highlighting product innovations, partner and customer growth, and industry and third-party recognition- Spearhead integrated marketing strategies, incorporating award submissions, press releases, blog posts, internal and external communications, media relations, social media, and more to generate interest among journalists, analysts, bloggers, and social influencers- Lead cross-functional public relations efforts for key initiatives, including customer and partner events, platform launches, company partnerships, and new products- Collaborate with external partners and customers to plan, create, and execute mutually beneficial public relations campaigns - Manage global PR agency partners, ensuring alignment with overall company goals and achievement of agreed upon KPIs- Define metrics and reporting methods to measure and communicate the effectiveness and progress of PR, AR, and social media initiatives- Oversee team operations, such as vendor contracts, corporate templates, and organizational management- Mentor interns and junior team membersPartner Communications- Develop compelling communications strategies that support Commvault’s Partner Advantage Program, corporate news, third-party recognition, product webinars and trainings, and incentives and deals- Draft and design templates for all internal and external partner communications, including emails, newsletters, invites, and notices to Commvault’s sales teams and global partner ecosystem- Streamline processes to ensure effective and timely creation, review, and distribution of communications across Commvault’s global partner organization and various marketing teams- Utilize Salesforce and Marketo to manage partner and internal distribution lists
EDUCATION
Rider University
Bachelor of Arts, Public Relations and Event Planning
Rutgers University
Master of Communication and Information Studies
SKILLS
ABOUT BETH GARD
I\'m a passionate communications professional with 14 years of experience providing counsel and leadership across a variety of industries, including enterprise technology, consumer electronics, audiovisual, technology accessories, and home and housewares. An expert in content creation and strategy development, I craft compelling copy that engages audiences to take action. My strong organizational and project management skills have allowed me to effectively lead client accounts and internal teams to deliver successful public relations, marketing, and social media campaigns.Specialties: strategy development, media relations, content creation, client relations, project management, research, external communications, operations
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