Beth Watson Foulk
Director of Marketing @Axcet Hr Solutions
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WORK HISTORY
Director of Marketing @Axcet Hr Solutions
Overland Park, KS, US
I’m a B2B marketer who makes HR and PEO services feel less “corporate-speak” and more “aha moment.” At Axcet HR Solutions, I lead digital campaigns that turn interest into action — through smart SEO, scroll-stopping content, and email that actually gets replies.I also believe business should have heart. That’s why I created Tillie’s Treats (for pups of people in need) and Pill Bottles for Puppies (giving old pill bottles new life at animal shelters).Achievements>Implemented a comprehensive lead generation program that increased sales by $2.5M.>Utilized SEO best practices to improve organic search engine rankings resulting in an additional 500% in website traffic.>Led the strategic development of the website, blog, and white papers to establish a prominent thoughtleadership position within the marketplace.>Nurtured a robust social media presence to extend our brand to customers, prospects, and targeted vertical markets. For example, we successfully increased our Facebook followers by 10-fold.>Managed external vendors to ensure the successful execution of projects.
EDUCATION
Rockhurst University
Bachelor's of Science in Business Administration, Business Administration and Management, General
DePaul University
MBA, Masters in Business Administration, International Marketing
SKILLS
ABOUT BETH WATSON FOULK
Hi there! I’m Beth Foulk — a B2B marketer who loves turning complex ideas into clear, compelling campaigns that actually convert. I’m currently the Digital Marketing Director at Axcet HR Solutions, a Kansas City-based PEO helping small businesses punch above their weight with big-business HR support.I lead with strategy, but I never lose sight of the human side. Whether I’m building SEO-rich content, crafting multi-channel campaigns, or guiding leads from first click to closed deal, I bring a mix of creativity, curiosity, and conversion-focused thinking to everything I do.Behind the metrics and MarTech, you’ll find someone who’s just as passionate about making a difference. I created two passion projects at Axcet that are close to my heart: Tillie’s Treats — providing dog treats for people in need with pets Pill Bottles for Puppies — collecting used pill bottles for shelters to reuse with dogs and catsI believe marketing should have a soul — and maybe a few tail wags, too.Let’s connect if you want to talk strategy, purpose-driven growth, or just swap favorite dog stories.(And for the record, I’m a chai latte with soy and cinnamon powder kind of person.)
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