Beth Faris

About Beth Faris

Marketing and communications leader with experience executing integrated, data-driven marketing strategies. Proven player-coach with deep expertise in performance marketing, brand positioning, and analytics-led decision making. Trusted partner to executive leadership and cross-functional stakeholders, with a track record of scaling marketing operations, optimizing ROI, and translating complex technology into clear value propositions.

Experience

1. Marketing Director

   Performance Systems Integration

   Aug 2021 — Present · Portland, OR, US

   Develop Content Strategy• Perform competitive content analyses• Build relationships with experts across the company and with industry influencers to gather knowledge and information required to produce content• Research, author, edit and proof email communications, product collateral, web content, advertisements, blog posts, articles, press releases, video scripts, infographics, case studies and more using SEO best practices• Monitor content engagement data and the online preferences of our target audience and continually optimize content strategy and content development accordingly• Track and analyze marketing campaign metrics, providing comprehensive feedback to management, recommending updates and/or revisions accordingly• Develop and implement persona-based marketing campaigns that increase demand and achieve customer growth goals• Develop and report on marketing benchmark criteria and KPIs to measure the efficiency and effectiveness of all marketing initiatives• Lead and manage digital marketing, social, public relations, media buy, field marketing, events, and internal creative services.• Regularly conduct market analysis to identify challenges and opportunities for company growth• Design and manage the marketing department’s budget to plan

Education

• University of Idaho

  Bachelor of Science - BS, Art, Advertising

Skills

• Digital Strategy
• Wordpress
• Search Advertising
• Web Analytics
• Integrated Marketing
• Content Management
• Mobile Marketing
• Advertising
• Website Development
• SEO
• Blogging
• Lead Generation
• Customer Acquisition
• Online Advertising
• Product Marketing
• Social Networking
• Social Media Marketing
• Analytics
• User Experience
• Content Strategy
• Marketing Strategy
• Brand Development
• Dreamweaver
• Marketing
• Web Project Management
• Entrepreneurship
• Marketing Management
• Email Marketing
• Copywriting
• Web Design
• Affiliate Marketing
• Affiliate Management
• Google Analytics
• Google Adwords
• Strategic Partnerships
• Display Advertising
• Interactive Marketing
• Search Engine Marketing (Sem)
• Direct Marketing
• Digital Marketing