Elizabeth Ezar

About Elizabeth Ezar

As a strategic marketing and product leader, I specialize in helping organizations…

Experience

1. Program Manager, Create

   Robotics Factory

   Oct 2024 — Present · Pittsburgh, PA, US

   Create Program Manager | Innovation | Robotics | Economic DevelopmentI lead the Create Program, a federally funded initiative accelerating robotics innovation and commercialization in Southwestern Pennsylvania. By forging strategic industry partnerships and designing high-impact innovation workshops, I help transform early-stage robotics ideas into scalable, market-ready solutions.Catalyze Industry CollaborationConnect robotics entrepreneurs, industry leaders, and academic researchers to tackle critical industry challenges across sectors including industrial automation, life sciences, agriculture, construction, and defense, food processing & packaging, and more.Curate Innovation Summits & WorkshopsDesign and execute sector-specific summits that surface unmet market needs and facilitate co-development between technologists and end users.Advance Startup CommercializationProvide hands-on guidance to early-stage robotics companies in refining product strategy, validating market fit, and building go-to-market plans that drive real-world adoption.Steward Strategic Grant FundingManage the Build Back Better grant to stimulate job creation, new venture formation, and regional economic development through robotics-led innovation.Position Pittsburgh as a Global Robotics HubChampion the region’s unique strengths by collaborating with universities, investors, and ecosystem leaders to elevate Southwestern PA as a national model for robotics commercialization.The Create Program is driving measurable impact by accelerating entrepreneurship, advancing technology adoption, and enabling industry transformation, positioning robotics as a key driver of regional economic growth.More infoInnovation Works: Factory:

Education

• Cornell University

  Certificate, Marketing Strategy

  2015

• Slippery Rock University

  BSBA, Marketing & Management

• MIT Sloan Executive Education

  AI in Healthcare

• Point Park University

  MBA, Executive MBA

Skills

• Product Marketing
• Strategy
• Crm
• Competitive Landscape Analysis
• Product Development
• Channel Marketing
• Forecasting
• Product Management
• Leadership
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Pricing
• Marketing
• Market Opportunity Assessment
• Market Research
• Pricing Strategy
• Marketing Management
• Account Management
• Strategic Planning
• Management
• Marketing Communications
• Customer Relationship Management (Crm)
• Market Share Analysis
• Value Propositions
• Multi-Channel Marketing
• Product Launch
• Segmentation
• Value Proposition Development
• Project Management
• Product Planning