Bethel K.

About Bethel K.

Experienced product marketer with a passion for synthesizing insights to influence product and marketing strategies. As a Senior Product Marketing Manager at Mozilla, I work with a cross-functional team to develop and execute marketing strategies for Firefox and other products in Beta, leveraging my skills in positioning, research, UX design and go-to-market strategy. Previously, I was a Product Marketing Director at GE Appliances, a Haier company, where I led the launch and promotion of several innovative smart home appliances, increasing brand awareness, market share and customer satisfaction. I hold an M.B.A. in Marketing and a B.A. in Journalism from the University of Cincinnati. My passion for continuous learning is shown through the completion of various Reforge programs (Growth Marketing, Product Market Fit) and certificates in web development and UX design from Code Louisville.

Experience

1. Product Marketing Lead

   Mozilla

   Jan 2025 — Present

Education

• Code Louisville

  Certificate of Completion: HTML, CSS, JavaScript, Python, UX Design

• University of Cincinnati

  Master of Business Administration (M.B.A.), Business Administration and Management, Marketing Certificate

  2012 — 2014

• University of Cincinnati

  Bachelor of Arts, Journalism

  2008 — 2012

Skills

• Project Management
• Operations Management
• Leadership Development
• Editing
• Management
• Customer Service
• Newsletters
• Retail
• Leadership
• Powerpoint
• Time Management
• Microsoft Office
• Event Planning
• Public Speaking
• Team Leadership
• Writing
• Interviews
• Editorial
• Social Media
• Video
• Marketing
• Research
• Social Networking
• Facebook
• Social Media Marketing
• Outlook
• Public Relations
• Event Management
• Strategic Leadership