Beth Downing Chee

About Beth Downing Chee

Storyteller, strategist and brand cheerleader with 20+ years of experience representing some of San Diego’s favorite names in tourism, higher ed and the arts. Whether it’s crafting killer campaigns, building unstoppable teams, or navigating the twists and turns of crisis communications, I thrive on creating strategies that spark connection and make an impact.

Experience

1. Director of Marketing and Communications

   Birch Aquarium At Scripps

   Apr 2023 — Present · La Jolla, CA, US

   Leading the team overseeing marketing, PR, media relations, advertising, social media, branding, photography and graphic design. •Directing the aquarium through multiple record-breaking attendance years by developing and executing strategic communications plans to meet organizational goals.•Advising senior leadership on crisis and issues management and overseeing media training. •Collaborating with internal stakeholders to create revenue-generating programs and events.•Managing an advertising budget exceeding as the liaison to Event Network, the aquarium’s retail partner.

Education

• Clairemont High School

  Emphasis in Arts and Letters

  1992 — 1996

• Humboldt State University

  Bachelor of Arts, Journalism/Public Relations, minor in Criminal Justice

  1996 — 2001

Skills

• Social Media
• Copywriting
• Journalism
• Ap Style
• Video
• Web Content
• Television
• Online Marketing
• Media Training
• Editing
• Nonprofits
• Sponsorship
• Feature Articles
• Public Relations
• Internal Communications
• Creative Writing
• Proofreading
• Media Relations
• Community Outreach
• Blogging
• Publicity
• Social Networking
• Event Management
• Crisis Communications
• Social Media Marketing
• New Media
• Corporate Communications
• Public Speaking
• News Writing
• Higher Education Marketing
• Marketing Communications
• Facebook
• Copy Editing
• Marketing
• Strategic Communications
• Spokesperson
• Event Planning
• Press Releases
• Digital Media