Beth Beth Ethridge Dominique
Dynamic Marketing Leader | CRM & Customer Experience Expert | Driving Growth Through Data-Driven Strategies
- Role
- Director, Partner Marketing at SiriusXM
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Beth Beth Ethridge Dominique
Innovative and results-driven marketing executive with extensive experience in CRM, customer lifecycle marketing, and multi-channel acquisition strategies. Proven track record of leading high-impact campaigns, optimizing subscriber retention, and driving revenue growth for top-tier brands like Toyota, Maybelline, Chili\'s, Honda, 7-Eleven, MillerCoors and Chick-fil-A. Adept at strategic planning, cross-functional leadership, and leveraging data insights to enhance customer engagement. Passionate about creating compelling marketing solutions that drive business success.
Experience
Director, Partner Marketing
Mar 2023 — Present · Dallas, TX, US
Primary marketing advisor for Toyota Motor North America, American Honda Motor Company, and Stellantis, leading Connected Vehicle subscriber acquisition and retention strategies. Oversee multi-channel campaigns, pricing and promotional strategies, and end-to-end execution to drive adoption, renewals, and upsells. Partner closely with automotive brands to align customer experience initiatives with business objectives and long-term growth.
Education
Louisiana State University
Bachelor's Degree, Mass Communications: Advertising
University of Leicester
Communication and Media Studies
Skills
- Microsoft Word
- Online Advertising
- Management
- Media Buying
- Media Planning
- Digital Media
- Campaign Management
- Client Expectations Management
- Negotiation
- Social Media
- Advertising
- Analytics
- Networking
- Digital Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Digital Strategy
- Social Media Marketing
- Microsoft Excel
- Television
- Marketing
- Online Marketing
- Strategy
- Brand Development
- Web Analytics
- Web Site Production
- Integrated Marketing
- New Media
- Project Management
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