Beth Beth Ethridge Dominique

Dynamic Marketing Leader | CRM & Customer Experience Expert | Driving Growth Through Data-Driven Strategies

Role
Director, Partner Marketing at SiriusXM
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Beth Beth Ethridge Dominique

Innovative and results-driven marketing executive with extensive experience in CRM, customer lifecycle marketing, and multi-channel acquisition strategies. Proven track record of leading high-impact campaigns, optimizing subscriber retention, and driving revenue growth for top-tier brands like Toyota, Maybelline, Chili\'s, Honda, 7-Eleven, MillerCoors and Chick-fil-A. Adept at strategic planning, cross-functional leadership, and leveraging data insights to enhance customer engagement. Passionate about creating compelling marketing solutions that drive business success.

Experience

  1. Director, Partner Marketing

    SiriusXM

    Mar 2023 — Present · Dallas, TX, US

    Primary marketing advisor for Toyota Motor North America, American Honda Motor Company, and Stellantis, leading Connected Vehicle subscriber acquisition and retention strategies. Oversee multi-channel campaigns, pricing and promotional strategies, and end-to-end execution to drive adoption, renewals, and upsells. Partner closely with automotive brands to align customer experience initiatives with business objectives and long-term growth.

Education

  • Louisiana State University

    Bachelor's Degree, Mass Communications: Advertising

  • University of Leicester

    Communication and Media Studies

Skills

  • Microsoft Word
  • Online Advertising
  • Management
  • Media Buying
  • Media Planning
  • Digital Media
  • Campaign Management
  • Client Expectations Management
  • Negotiation
  • Social Media
  • Advertising
  • Analytics
  • Networking
  • Digital Marketing
  • Brand Management
  • Content Strategy
  • Marketing Strategy
  • Digital Strategy
  • Social Media Marketing
  • Microsoft Excel
  • Television
  • Marketing
  • Online Marketing
  • Strategy
  • Brand Development
  • Web Analytics
  • Web Site Production
  • Integrated Marketing
  • New Media
  • Project Management

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Beth Beth Ethridge Dominique — Director, Partner Marketing at SiriusXM in Dallas, TX, US | Unifers