Beth Dean

About Beth Dean

Marketing is more than just selling something.It encompasses more, using analytics, psychology, branding, and strategy to deliver the right message to the right person at the right time. It means refining your message to reach those who will benefit from hearing it.In my 18 years of experience, it\'s been my pleasure to use the array of marketing tools to bring success to all parties involved, emphasizing the B2B arena. Do businesses or consumers need your help? I can help you get in front of them in a meaningful way!I delight in using multiple marketing strategies in my employment with Nextep, including content creation, storytelling, product roll-outs, social media, digital advertising, lead generation, marketing automation, analytics, and large-scale B2B campaigns. We\'ve enjoyed tremendous growth during our years of business at Nextep, with several surges directly correlated to our marketing efforts.Even more fun is diving into the data and pinpointing growth opportunities. I have a freakish passion for finding the story the data tells me. Whether it\'s website design configurations based on user data, the most effective message for each step in an automated intent-based marketing campaign, or more, all shadows are subject to the marketing spotlight and given a chance to shine.I\'d love to connect and talk shop with you. Let\'s nerd out over all things business and marketing!

Experience

1. Senior Marketing Specialist

   Nextep

   May 2022 — Present · Norman, OK, US

   After the company downsized and restructured our department, I shifted to a Senior Marketing Specialist role, and we refocused our attention squarely on the sales department. In fact, the year we made this change, we achieved record-breaking sales! In my current role, I bring a wealth of experience in creating and executing effective marketing campaigns. My background as a former manager, combined with my strategic and creative mindset, allows me to drive business growth through data-driven solutions. We\'re setting a proven track record of success in developing marketing strategies that increase brand awareness and engagement while also delivering measurable results (and for my data-loving heart, the measuring and analyzing of those results is a lot of fun!).

Education

• University of Oklahoma

  Bachelor of Arts & Sciences, English Literature

Skills

• Benefits Administration
• Applicant Tracking Systems
• Talent Management
• Adobe Creative Suite
• Payroll Administration
• Employment Law Compliance
• Employee Relations
• Interviews
• New Hire Orientations
• Sphr
• B2b
• Peo
• Cold Calling
• Phr
• Social Networking
• Human Resources
• Interviewing
• Social Media
• Payroll
• B2b Marketing
• Email Marketing
• Onboarding
• Recruiting
• Graphic Design
• Marketing
• Employee Benefits
• Marketing Communications
• Sales
• Communication Written
• Marketing Strategy
• HR Consulting
• Act-on Software
• Html
• College Recruiting