Beth Dannemiller
Cybersecurity, AI & SaaS Marketing Leader | GTM Architect | Gartner MQ & Forrester Wave Leaders | Storytelling Expert
- Role
- Director of Product Marketing at Securonix
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Beth Dannemiller
Creative, data-driven marketing leader with 20+ years of turning innovation into market leadership across cybersecurity, AI, and SaaS. I don’t just launch products — I build market winners.At Microsoft, Juniper Networks, Binary Defense and Cisco, I led go-to-market strategies that secured Gartner Magic Quadrant Leader status and earned Forrester Wave Leader recognition. By blending deep technical expertise with clear, compelling storytelling, I help brands dominate their categories and drive real business results.From launching high-growth cybersecurity platforms to orchestrating bold competitive campaigns, I specialize in translating complex technologies into value propositions that resonate with C-level buyers and accelerate sales cycles. At Juniper, I led initiatives that crushed competitive benchmarks and redefined leadership in Wi-Fi 7. At Binary Defense, I built the analyst relations program that landed a Leader spot in the Forrester Wave. Core Strengths:* Cybersecurity, AI, Cloud, and SaaS go-to-market strategy* Analyst relations and strategic positioning (Gartner, Forrester)* AI-driven storytelling and executive-level messaging* Competitive intelligence and market differentiation* Sales enablement programs that drive revenue growthI thrive in fast-paced environments where creativity, precision, and measurable impact drive success.Outside of work, you’ll find me hiking, exploring live music, traveling, and spending time with my husband, three kids, and our Great Dane, Delilah. Work hard, play hard.
Experience
Director of Product Marketing
Jul 2025 — Present · US
I lead go-to-market execution across our entire portfolio, including product positioning and messaging, global product launches, sales and partner enablement, content strategy for portfolio thought leadership, and analyst relations. My responsibilities include:· Evolving our product messaging and solution-level narratives across Unified SIEM, Threat Intelligence and Threat Analytics· Driving launch strategy and execution across our expanding portfolio· Building sales and partner enablement that accelerates pipeline and conversion· Leading our analyst relations strategy to amplify our market voice· Developing compelling content that elevates our thought leadership and competitive edge
Education
University of Mount Union
Bachelor of Arts - BA, Business Marketing and Management
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