Beth Clevidence
Shopper/Omni-Channel Marketing Expert | ex-P&G | ex-Coca-Cola
- Role
- Shopper Marketing Manager at Alcon
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Beth Clevidence
Experienced Senior Marketing Manager with a demonstrated history of working in the CPG industry. Skilled in Shopper Marketing, Trade Marketing, Go-to-market Strategy, Marketing Management, Customer Marketing, and Consumer Products.
Experience
Shopper Marketing Manager
May 2021 — Present · Fort Worth, TX, US
Leads Shopper Marketing strategy, planning, and execution for key accounts* Collaborates with Executive Sales Directors, National Account Directors, and customers to build and execute joint business plans that are consistent with the market needs, brand and customer strategies.* Incorporates customer needs into brand program architectures and gain alignment for the plans across all brand and key stakeholders.* Ensures various internal marketing organizations understand the retail environment and specific customer needs and opportunities.* Determines specific growth opportunities/risks based on brand positioning and competitive activities.* Develops a unique market position for Alcon by leveraging category and shopper insights.
Education
Ashland University
BSBA, Marketing
1993 — 1996
Indiana Wesleyan University
MBA, 3.8/4.0
2002 — 2004
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