Beth Rich
Strategic Sales and Marketing Leader | Driving Growth & Innovation in Consumer-Packaged Goods | Food Manufacturing & Co-Packing Expert
- Role
- Vice President of Business Development and Marketing at Alula
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Beth Rich
I am a Sales & Marketing VP with proven experience in helping brands scale in the competitive CPG space. With a background spanning food manufacturing, packaging, and supply chain solutions, I specialize in connecting emerging and established brands with the resources they need to bring high-quality, compliant, and mission-driven products to market.My approach blends market insights with operational know-how, enabling brands to innovate while managing cost, speed-to-market, and scalability. I am passionate about sustainability, inclusive employment opportunities, and creating value-driven partnerships that strengthen the entire CPG ecosystem.Let’s connect if you’re interested in conversations around co-manufacturing, packaging, or market insights around specialty foods and packaged goods.
Experience
Vice President of Business Development and Marketing
Jan 2020 — Present · Brevard, NC, US
Spearheaded > 25% YoY sales growth, boosting portfolio revenue from $40M to $86.5M across six years. • Established $10M in Private Label and CPG partnerships, enhancing brand diversification. • Achieved a 50% sales increase annually for the first two years through responsiveness to customer demands. • Recruited and mentored a high-performing team, fostering leadership within the organization.
Education
Universidad de Granada
Spanish Language and Literature
2003 — 2003
Appalachian State University
Business Administration and Management, General
University of North Carolina Asheville
BA, Spanish; Business Administration
2001 — 2004
Skills
- Public Speaking
- Web Development
- SEO
- Strategy
- Medical Devices
- Marketing Communications
- Competitive Analysis
- Event Planning
- Economic Development
- Video Production
- Advertising
- International Sales
- Program Management
- Sales Management
- Marketing Strategy
- Hispanic Market
- Press Releases
- Product Development
- Marketing
- Market Research
- Management
- Social Media Marketing
- Manufacturing
- Team Leadership
- Foreign Languages
- Copywriting
- Social Networking
- Blogging
- Sales
- Public Relations
- Graphic Design
- Strategic Planning
- Business Development
- Social Media
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