Beth Casey

About Beth Casey

I’m a content marketing strategist who helps brands turn search demand, audience intent…

Experience

1. Content Writer

   ThinkReservations

   Jul 2024 — Present

   Manages a portfolio of 15 clients per month and manages monthly content needs for this portfolio from conception through loading and publication- Creates topics throughout the year for each client and collaborates with clients to gain topic approval- Researches and writes all content including newsletters, blog articles, Google business profile updates, and social copy- Performs SEO keyword research and optimizes blog and social content. with keywords, meta titles, meta descriptions, and custom short slugs- Performs client content research and creates incoming and outgoing linking strategy for each blog- Creates all content images using Canva, logs each image used, and writes all image descriptions for each piece of content written- Collaborates with editor, for any revisions needed- Collaborates with clients for any final revision requests and for publication approval- Loads and schedules all social content approved and ready for publication- Loads draft content onto CMS platforms- Manages own content calendar to schedule all project work accordingly- Manages client calls and Google Meet meetings, or collaborates with other team members for these- Assists with editing content for other writers.

Education

• Southern Maine Community College

  Associate's degree, Liberal Arts and Sciences, General Studies and Humanities

  2010 — 2016

• Kingdom Builders School of Ministry

  Certificate, Five Fold Ministry

  2019 — 2020

• Southern New Hampshire University

  Bachelor's degree, Comunications - Professional Writing

  2017 — 2022