Beth Woodcock
Technical Seo Manager @Climb Agency Part Of Xdna Group
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WORK HISTORY
Technical Seo Manager @Climb Agency Part Of Xdna Group
London, GB
As the strategic lead of the newly established Technical SEO department within an acquired agency, I’ve played a central role in shaping and scaling the team’s direction, processes, and long-term impact. I work across departments building an AI-first team to ensure Technical SEO not only supports but accelerates wider business objectives.• Acting as the primary point of contact for all things Technical SEO. I develop tailored strategies for each client, ensuring our work aligns with their commercial goals. • Leading the development of a new Technical SEO division, including process creation, and aligning departmental goals with agency-wide strategy.• Line managing Technical SEO Executives, providing ongoing coaching, development support, and regular performance check-ins. Responsible for workload prioritisation and ensuring consistent delivery standards.• Leading full-scale audits, complex migrations, and high-impact technical fixes. Turning technical insights into commercially viable solutions that resonate with both developers and stakeholders. Ensuring that client websites are LLM friendly and can be served in Gemini and ChatGPT.• Working with our internal and company\'s developers utilising ticketing systems (Jira, ClickUp, Basecamp, Trello) to implement solutions efficiently. I act as a bridge between technical and non-technical teams to ensure clarity and prioritisation. Utilising AI to produce tickets suitable for the client\'s technical understanding.• Utilising log file analysis, structured data optimisation, and performance benchmarking to drive measurable improvements in crawling, indexing, and organic performance. Monitoring AI bot presence. • An interest in GEO, GenAI and the links between cybersecurity and LLMs. Maintaining a blog discussing these intersections.
EDUCATION
Shipley College
Level 2, Digital Marketing
Shipley College
Level 3, Social Media for Business
Runshaw College
BTEC National Diploma, Graphic Design
The University of Huddersfield
BA (Hons), Graphic Design & Animation with Business Year
Code First Girls
Introduction to Python & Apps, Computer Engineering
ABOUT BETH WOODCOCK
Who am I?Hi, I’m Beth! I\'m a Technical SEO Manager and an advocate for making technical SEO more accessible for all. I’m always seeking new ways to grow, connect, and contribute to the SEO community. Where am I heading?I previously worked as a Community Officer for a Students’ Union, which sparked my love for public speaking and mentoring. I\'ve been a mentor for women in STEM careers and I\'m a regular face and speaker at events like BrightonSEO, The Marketing Meetup, and HIVE MCR.I’m always happy to get involved with events (in person or online) around SEO, STEM, or helping young people explore future careers. Please do reach out if you’d like me to contribute or speak at yours! My beliefs:Technical SEO doesn’t have to be intimidating or complicated. I produce a bespoke strategy for every client, breaking it down into actionable insights tailored to each company’s commercial goals. I\'m also excited about how we can use AI for good to enhance collaboration and efficiency across teams. Follow me for insights into the life of a Technical SEO!
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