Bethany Whittaker

Public Relations Associate Manager @Tinder

Los Angeles, CA, US

Supported Gen Z experiential engagement through comms strategy for Tinder U’s Spring Break activation, resulting in multiple earned influencer posts and an estimated 2M social impressions.• Contributed to the Ex-Cycle campaign launch, securing 15+ media placements across WWD, NBC syndications, MSN, and Mi-Anne Chan’s Mixed Feelings newsletter, driving a 25% increase in lifestyle media coverage QoQ.• Assisted in delivering media support for “The Game Game”, generating coverage across 8 national outlets and reinforcing Tinder’s role in cultural conversations around dating.• Drove coverage for the Tanner Fletcher x Tinder NYFW runway show, securing features in Vogue and Elle and 10+ pieces of organic social coverage across Teen Vogue and Glamour; recognized internally by the CMO for contributions.• Supported crisis comms by reframing negative sentiment into neutral/positive discussion of Tinder’s height preferences feature on The Breakfast Club, reaching an audience of 4M+ listeners/viewers and expanding Tinder’s cultural footprint.• Elevated brand visibility during Pride 2025 through influencer and organic media support, highlighted by an Instagram post from Madonna (27M followers) celebrating the Willy Chavarria x Tinder x HRC collaboration, in addition to securing earned social coverage in Impact amongst other outlets - driving 20M+ earned impressions across social platforms.Success Metrics: Generated over 100+ earned media placements, 75M+ social impressions, and secured executive recognition at company-wide leadership forums for campaign contributions.

California State University, Fullerton

Bachelor's degree

California State University, Fullerton

Minor