Bethany Porrazzo
Sponsorship Sales and Strategy for Technology User Conferences working with high profile companies such as Google, VMware, CrowdStrike and RSA.
- Role
- Associate Director, Sponsorships & New Business at Nth Degree Events
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Sponsorships & New Business
Jan 2012 — Present · Boston, MA, US
At Nth Degree I manage all aspects of exhibit and sponsorship sales for high profile IT clients such as Google Cloud and CrowdStrike that have events with 70 to 250+ exhibitors and sponsors and more than attendees.Main responsibilities include- Running weekly client update calls- Developing and implementing on sales plans- Setting and consistently hitting sales goals (on average my team sells over ($40Million/year)- Creating and selling Marketing and Promotional Opportunities for existing sponsors to help them increase their event branding and lead generation opportunities- Collaborating with the operations and marketing departments on custom sponsorship programs to ensure they were implemented on time and within budget- Developing and maintaining internal sales database for sales management, reporting and forecasting- Running on-site Exhibitor Advisory Board meetings to collect feedback for future event development- Setting up and implementing on-site rebook process to ensure high sponsor return rates for the next event
Education
University of Massachusetts Amherst
BS, Communications
1991 — 1995
Skills
- Lead Generation
- Marketing Strategy
- B2b
- New Business Development
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