Bethany Segrest
- Role
- Senior Director at Tractor Supply Company
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Bethany Segrest
Retailer, manufacturer, and broker experience in merchandising, e-commerce, strategic & tactical planning & implementation, category management, space management, data & business analytics, and direct & indirect supervision My extensive experience in the CPG industry has provided me with a broad assortment of skills and expertise, but my passion is in using those skills and leveraging strategy to drive sales & margin and optimizing resources through process & tool development. I’ve built and led merchandising & category management teams, created and implemented pricing & promotional strategies, and developed and executed tools & reporting to support all aspects of the business. Additional core competencies include: • P&L Management • Budget Development • Effective Communication (including C-Suite) • Promotional Strategy & Metrics • Pricing Strategy & Analytics • Negotiation • Data Analysis • SAP • Business Objects • Critical Thinking • Thought Leadership • Training • Coaching & Mentoring • Change Management • Collaboration • Supplier & Distributor Management • Presentations • Shopify
Experience
Senior Director
Sep 2018 — Present · Brentwood, TN
Manage merchandising and website / e-commerce platform for Petsense (180 store pet chain wholly owned by Tractor Supply)
Education
Wake Forest University
Bachelor's degree
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