Bethany Pisula

Experience

1. Director, Event Planning & Promotions

   HM Insurance Group

   May 2015 — Present

   Direct and manage all business unit event planning and promotional activities, including budget development and management; planning, design and execution of all event communications, travel, events/activities, meetings, materials, and related logistics, as well as vendor relations, contracting and negotiations. Collaborate with functional areas to establish event participation and goals and objectives visit and assess potential event venues and coordinate with venue management to ensure structure, budget, and related logistics meet the event needsNegotiate budget and event implementation plan including but not limited to hotel rates, travel, activities and entertainment.Oversee development of written materials, positioning of the event and ambiance.Research new venues and opportunities and to strengthen retention and new sales effortsDevelop and manage all platinum conference related communications and activities.Identify, update and ensure business unit representation at key industry events, by product line, and direct planning, budgeting and execution of all event activities in support of the subsidiaries\' strategic plans. Develop annual expenditure targets to support the organization\'s strategic plan and manage events/activities expenditures within the approved annual budget parameters.Identify appropriate opportunities and venues to spotlight the related subsidiary\'s brand and products in alignment with the strategic plan.Develop and maintain a data base of all event opportunities and details of participation.Identify, update, and ensure subsidiary representation at key industry events, and manage direct planning, budgeting and execution of all event activities in support of the strategic plan.Develop and maintain a vendor database with all relevant data.Develop and maintain producer database by event activity and related follow up if any to be used in outbound marketing.

Education

• Carlow University

  Bachelor of Arts, Communications & Professional Writing

  1998 — 2002

Skills

• Training
• Logistics
• New Business Development
• Sales
• Negotiation
• Business Planning
• Management
• Program Management
• Strategy
• Contract Negotiation
• Crm
• Marketing
• Sales Management
• Account Management
• Business Development
• Budgeting
• Direct Marketing
• Market Planning
• Customer Relationship Management (Crm)
• Trade Shows
• Market Research
• Marketing Strategy
• Project Planning
• Budgets
• Direct Mail
• Product Marketing