Bethany Lechner

About Bethany Lechner

Tackling what\'s new while working hand-in-hand with cross-functional groups is familiar territory for me, and my wide and varied background in marketing has afforded me the opportunity to hone a strategic vision across many industries - including technology, consumer packaged goods, travel and automotive - for both large and small brands, like American Airlines, Infiniti, Kraft-Heinz, Anheuser-Busch, Fruit of the Loom, Treaty Oak and TomboyX.

Experience

1. Director of Product Marketing

   Magnite

   Jan 2024 — Present

   As Director of Product Marketing at Magnite, I lead go-to-market strategy and positioning for the world’s largest independent sell-side advertising company. My focus is on translating complex product innovation into clear, compelling narratives that resonate with omnichannel buyers, sellers, and internal teams.Product & GTM Leadership: Spearheaded launch strategies for SpringServe, Access, DV+, and ClearLine, driving adoption across CTV, OTT, OLV, Display and programmatic markets.Cross-Functional Alignment: Partner with product, sales, and marketing to ensure readiness, refine storytelling, and execute coordinated global rollouts.Team Growth & Development: Scaled the product marketing team while mentoring emerging leaders.Strategic Innovation: Introduced prioritization frameworks and storytelling approaches to elevate Magnite’s GTM discipline and differentiate in a competitive landscape.Business Impact: Drive internal clarity, external differentiation, and revenue growth through consistent GTM excellence.

Education

• University of Colorado Boulder

  Master of Fine Arts (MFA), Creative Writing

• University of Colorado Boulder

  B.S., B.A., Advertising, English

Skills

• Copywriting
• Publishing
• Indesign
• Advertising
• Editing
• Microsoft Office
• Video
• Writing
• Blogging
• Teaching Experience
• Proofreading
• Social Media Marketing
• Strategy
• Marketing
• Creative Writing
• Social Media
• Facebook
• Illustrator