Bethany K.

About Bethany K.

I’m a strategic marketing leader who bridges vision with execution, building programs that drive growth, elevate brand presence, and align sales and marketing around measurable business outcomes. With a background spanning cybersecurity, digital media, and gaming, I bring a data-driven yet creative approach to developing campaigns that move audiences to action.At DirectDefense, I implement integrated marketing initiatives that connect our brand to the people and organizations we protect. From go-to-market strategy and demand generation to brand storytelling and event experiences, I help translate complex cybersecurity solutions into clear, compelling narratives that resonate with technical and executive audiences alike.Throughout my career, I’ve managed global campaigns, agency partnerships, and cross-functional teams while optimizing budgets and performance across channels. My goal is to make marketing not just visible but valuable.When I’m not nerding-out about any of the above, you’ll find me traveling, wine tasting, or enjoying the Las Vegas sunshine with my husband and our Goldendoodle.

Experience

1. Director of Marketing

   DirectDefense

   Feb 2026 — Present

   Marketing leader for a cybersecurity firm specializing in managed security services, professional services, OT, and critical infrastructure security. Responsible for brand strategy, demand generation, field marketing, and marketing operations, aligning marketing investment directly to pipeline, revenue, and customer expansion. Partner closely with Sales, Product, and Services to modernize messaging, launch new platform offerings, and create a cohesive GTM motion that supports SMB and enterprise buyers across all industries.

Education

• University of Nevada-Las Vegas

  Bachelor of Arts (B.A.), Journalism Media Studies - Integrated Marketing Communication

  2010 — 2015