Bethany Hubbard
Mission-Driven Marketing & Communications Leader | Data-Driven Digital Strategist | Lifelong Storyteller
- Role
- Director of Adoption Marketing at Wondr Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Bethany Hubbard
I\'m a mission-driven marketing and communications leader with extensive experience in marketing strategy and optimization, content creation and management, and communicating complex scientific research and medical innovations to the public. I build data-driven marketing strategies from the ground up to drive results. I am also a storyteller at heart. This has been the common thread throughout my career—from the theater stage to the newsroom to the marketing huddle. Stories connect us, inspire us, and unite us. I am passionate about using storytelling to make the world a better place.Career supported by a Bachelor of Science in Communication from Northwestern University and a Master of Science in Journalism from Northwestern\'s Medill School of Journalism.Expertise: Science, medical, and environmental writing, digital communications, data-driven marketing, digital strategy, social media management, website production and management, email marketing, B2C marketing, marketing automation, development and fundraising communications, copy editing, video production and editing, content management, UX design, environmental reporting, science and arts outreach, science communication, public speaking, communications training, fact checking, blogging, photography, storytelling, improvisation, Salesforce Marketing Cloud, Adobe Creative Cloud, HTML, CSS, PHP
Experience
Director of Adoption Marketing
Apr 2025 — Present · Dallas, TX, US
Lead B2C acquisition and enrollment strategy• Drive enrollment and company revenue through multi-channel marketing, including email, direct mail, and paid social. Exceeded annual goals for target audience each year driving 63% YoY growth in 2024.• Develop and optimize marketing strategy through data-driven test and learn agenda.• Create complex marketing automation journeys in Salesforce Marketing Cloud to drive participant enrollment and brand awareness. Optimize email templates for deliverability and accessibility.• Manage $1M+ print marketing budget for optimal ROI—doubled overall conversion rate in 2025.• Analyze and report on results using data insights from Salesforce Marketing Cloud, Google Analytics 4, and PowerBI.• Cultivate collaborative relationship with payer marketing teams to support client-led communications strategy.
Education
Northwestern University
Master of Science in Journalism
2011 — 2012
The Second City Conservatory for Improvisation
Improvisation and Sketch Comedy
2007 — 2008
Northwestern University
B.S. in Communication (Theatre, English, Music Theatre Certificate)
2002 — 2006
The iO Improv Program
Improvisation
2009 — 2010
Skills
- Photojournalism
- Web Design
- Journalism
- Video Production
- Creative Writing
- Communication Training
- Adobe Creative Suite
- Social Media Management
- Storytelling
- Science Writing
- Writing
- Science Communication
- Science Journalism
- Copy Editing
- Magazines
- Website Development
- Blogging
- Content Strategy
- Editing
- Event Planning
- SEO
- Video
- Publications
- Graphic Design
- Ap Style
- Sketch Comedy
- Photography
- Public Speaking
- Wordpress
- Indesign
- Social Media
- Interactive Storytelling
- Editorial
- Acting
- Improvisation
- Science Outreach
- Multimedia
- Directing
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