Bethany Hartley
President and CEO @ South Bend - Elkhart | Economic Development
- Role
- President and CEO at South Bend - Elkhart Regional Partnership
- Location
- South Bend, IN, US
- LinkedIn followers
- 500 followers
About Bethany Hartley
Bethany Hartley is a seasoned non-profit leader with over 12 years of experience in economic development and entrepreneurship. She is the President and CEO of the South Bend - Elkhart Regional Partnership, a regional economic development organization that serves five counties in Indiana and Michigan.Bethany leads a team of professionals who are dedicated to catalyzing regional innovation, digital skills and new technology adoption, scaling startups, and ensuring inclusion to achieve shared prosperity. She is responsible for setting the strategic direction, overseeing the operations, and managing the multi-sector partnerships of the organization. Under her leadership, the Regional Partnership has launched and implemented several initiatives to support the regional ecosystem, such as the WE+YOU talent attraction brand, HustleSBE Business Bootcamp, and Founder Factory, a large-scale entrepreneurship event.Bethany has a strong background in leading digital system transformations, organizational restructuring, large event management, and marketing and communications strategy. She is skilled in social networking, online marketing, and social media marketing. She has also facilitated and participated in various trainings and certifications on inclusive leadership, board readiness, and entrepreneurship.Bethany holds a bachelor\'s degree from Loyola University Chicago and certificates from the University of Notre Dame, Babson College, and Catalyst Inc. She enjoys competing in triathlons, scuba diving, and spending time with her family. She is passionate about empowering women and minorities, creating place-based amenities, and telling the stories of the regional residents.
Experience
President and CEO
South Bend - Elkhart Regional Partnership
May 2022 — Present
As the regional economic development organization serving Elkhart, Marshall and St. Joseph counties in Indiana and Berrien and Cass counties in Michigan, the South Bend - Elkhart Regional Partnership is catalyzing regional innovation, digital skills and new technology adoption, scaling startups, and ensuring inclusion to achieve shared prosperity. We strive to amplify the stories of our regional residents and align with the creation of place-based amenities to attract and retain the brightest talent that will move our region into the future of innovation and entrepreneurship-led economic development. We work with our local economic development organizations, higher education institutes, chambers of commerce, and municipalities to advance a shared vision of smart, connected, communities by 2030.Together, we can achieve greater outcomes and impact than any one person, organization, city, town or county.
Education
Loyola University Chicago
Bachelors, Business Administration; Marketing
2004 — 2008
University of Notre Dame - Mendoza College of Business
Executive MBA
2024
Babson College
Certificate, Entrepreneurship/Entrepreneurial Studies
2017 — 2017
Skills
- Advertising
- Strategic Planning
- Email Marketing
- Wordpress
- Web Design
- Press Releases
- Public Speaking
- Google Docs
- Entrepreneurship
- Event Production
- Google Adwords
- Leadership
- Public Relations
- Online Marketing
- Customer Relations
- Photo Editing
- Facebook Marketing
- Digital Marketing
- Google+
- Marketing Strategy
- Social Media
- Google Analytics
- Photoshop
- Social Media Measurement
- Social Media Marketing
- Training
- Mac
- Graphic Design
- Youtube
- Windows
- Marketing
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