Bethany Grabher

About Bethany Grabher

I am an ideator – all of those personality and strengths tests you take over a career? Mine all come back to ideas. I see possibilities, patterns and solutions where others see walls. I thrive on connecting ideas and people, spotting what’s missing, finding the right lever to pull and translating complexity into action.Today, I lead HR, Communications and Marketing at Sift Healthcare. My role spans people, strategy and storytelling, ensuring that as we scale, we’re not just growing bigger but growing smarter. On any given day, my work covers-Shaping how we attract, retain and develop top talent in a fast-growing, high-intensity environment-Guiding executive and board-level communications around strategy, fundraising and investor relations-Building systems and narratives that help teams stay aligned and deliver on what matters most-Partnering closely with our CEO and senior leadership team to bridge strategy and execution across the organizationI bring a strong background in marketing and business development and hold an MBA. Over the course of my career, I’ve worked across large, complex organizations and high-growth startups, developing a versatile toolkit along the way.At the end of the day, what I’m best at is connecting people, strategy, and systems, and turning ideas into impact. Whether it’s shaping culture, driving clarity, or helping a leadership team navigate inflection points, I thrive where there’s complexity, possibility and momentum.

Experience

1. Vice President, HR & Communications

   Sift Healthcare

   Jun 2019 — Present · Milwaukee, WI, US

   At Sift, I lead HR, Communications and Marketing, partnering closely with our CEO and senior leadership team to ensure that our people strategy, culture and communications support our overall objectives and scale in step with the business.My work spans shaping how we attract and develop top talent, guiding executive communications and aligning our teams around the company’s vision and priorities. As Sift grows, my focus is on building the leadership, structures and narratives that keep us moving forward while staying true to who we are.

Education

• University of Nevada, Reno

  Bachelor of Science, Marketing

• The University of Iowa Tippie College of Business

  Master of Business Administration (MBA)

  2009 — 2012

Skills

• Mobile Devices
• Market Research
• Product Management
• Creative Strategy
• Leadership
• Google Adwords
• Online Marketing
• Management
• Strategic Planning
• Web Analytics
• Social Media Education
• Integrated Marketing
• Interactive Marketing
• Account Management
• Brand Development
• Strategic Communications
• Mobile Marketing
• Advertising
• Website Development
• Ppc
• Sem
• Brand Awareness
• Social Media
• Trade Shows
• Social Marketing
• Marketing
• SEO
• Strategy
• Direct Mail
• Blogging
• Lead Generation
• Market Planning
• Marketing Management
• Sales
• Email Marketing
• Corporate Branding
• Online Advertising
• Marketing Strategy
• Digital Marketing
• Marketing Communications