Bethany George

About Bethany George

Sales is a trust exercise. Treat it like a transaction, and people pull away. But we all build trust differently. So how do YOU build trust?I\'ve been selling something since I was a kid—nearly three decades of various sales roles, some more professional than others. And for most of that time, I thought the problem was me.I\'d lean into traditional sales training, follow the scripts, push harder. and watch people pull away. The frustration was real. Leadership made it seem easy, so when I couldn\'t hit the numbers, it felt like a personal failure.Then came the moment everything shifted. I was working with a local marketing company, convinced I\'d finally learn the \"tricks\" to selling well and consistently. A few months in, I realized the training wasn\'t making me better—it was making people lean away from me.So I stopped. And I started paying attention.I have a natural ability to put people at ease. as long as I\'m not coming at them with an agenda. But I needed to build the relationship FIRST. Once people trusted me, they\'d be vulnerable enough to admit their struggles. Then—and only then—could I offer my services.That\'s when the magic revealed itself. Through years of studying DISC and practicing reading people, I\'ve intuitively understood that everyone connects differently. As I started coaching other B2B professionals, I realized THIS was what they needed first—to discover their natural way of building trust before diving into sales tactics.I call it your Trust Style. There are 16 unique archetypes, and when you understand yours, sales stops feeling fake and starts feeling like just being yourself.Most sales training is built for one personality type. If that\'s not you, you\'ve been forcing yourself into a mold that was never designed for you. No wonder it\'s exhausting.If this resonates with you, I share insights on this every week, follow along so you don\'t miss it.Or better yet - maybe it\'s time for something new: Take my Trust Style quiz to learn which style YOU are: https://form.jotform.com/26••••••••72 Join my bi-weekly newsletter to get deeper insights you can really use: https://bethanyannconsulting.ac-page.com/salesmystique Or just schedule a chat with me and we can decide whats the right path for you and your business.

Experience

1. Founder Owner

   The Sales Mystique

   Oct 2019 — Present · Columbus, OH, US

   I work with business owners who love what they do and wear many hats, but the hat they least like to wear is sales. The problem is they do not have good systems in place, don’t know how to follow up with leads or simply don’t like sales. What I do is help them identify the right strategy, better manage their current systems or do the hard work for them!

Education

• Columbus State Community College

  Associate of Applied Science, American Sign Language Interpreting

  2004 — 2008

• Next Level Trainings

  Emotional Intelligence Leadership Training

  2018 — 2018