Bethany H.
Director, Brand & Advertising | Brand Storytelling | Creative Content | Video Production | Customer Segment Marketing
- Role
- Director, Brand & Advertising at TIAA
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bethany H.
Welcome to my profile! I am a passionate storyteller and strategic creative leader with a proven track record of delivering exceptional results in the media industry. With expertise in creative production, brand strategy, and team leadership, I have spearheaded groundbreaking projects and produced captivating content for renowned organizations. Throughout my career, I have championed the development and execution of innovative concepts, consistently raising the bar for excellence and setting new industry benchmarks. Skilled in managing end-to-end production processes, collaborating with stakeholders, and leveraging strategic partnerships, I have successfully delivered impactful campaigns and integrated brands across multiple platforms. With a keen eye for detail and a commitment to upholding brand standards, I have demonstrated exceptional leadership prowess in cultivating high-performing teams and delivering flawless results. I hold a Master of Arts in Communication Studies and a Bachelor of Arts in Communication Studies from Arkansas State University. Let\'s connect and collaborate on the next creative endeavor!Soft Skill Specialties: Media Relations, Creative Software Proficiency, Technical Aptitude, Corporate Communications, Research & Reporting, Brand Awareness & Management, News Writing, Multi-media Storytelling, Networking, Content Editing, Leadership, Franchise Development, Workflow Stability, Project Management, Video ProductionTechnical Skills: Microsoft Office Suite, CMS, iNews, MediaSource, Mira, Frame.io, Adobe Premiere Editing, Slack
Experience
Director, Brand & Advertising
May 2024 — Present · New York, NY, US
Leads strategic development and execution of multi-platform advertising campaigns, ensuring cohesive brand messaging and driving overall brand performance• Manages external agencies and vendors to deliver innovative solutions, overseeing flawless execution of creative projects and timelines
Education
Arkansas State University
Minor, Radio and Television
Arkansas State University
Master of Arts , Communication Studies
Arkansas State University
Bachelor of Arts, Communication Studies
Skills
- Advertising
- On-Air Reporting
- News Writing
- Word
- Adobe Professional
- Production
- Breaking News
- Video Editing
- Broadcast Television
- Microsoft Office
- Journalism
- Press Releases
- Promotions
- Event Management
- Edius
- Teaching
- Broadcast
- Public Relations
- Media Relations
- Proofreading
- Excel
- Final Cut Pro
- Worldnow
- Research
- Ap Style
- Fair Housing
- Fundraising
- Writing
- Residential Services
- Microsoft Excel
- Powerpoint
- Social Media
- Enps
- Web Site Production
- Leasing
- Customer Service
- Editing
- Microsoft Word
- Media Source
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