Bethany Coats
Principal User Experience Designer @Fidelity Investments
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WORK HISTORY
Principal User Experience Designer @Fidelity Investments
Raleigh-Durham-Chapel Hill, NC, US
EDUCATION
Elon University
Strategic Communications, Music
Elon University
Master's degree, Interactive Media
SKILLS
ABOUT BETHANY COATS
Ever since I can remember, my answer to the question, “What’s most important to you?” has always been easy: “my people.” Connection is one of the most basic human needs and a cornerstone of the human experience. Why is that important? Because almost every job involves people. Some, like doctors or therapists, have an immediate impact. Others influence in quieter ways. Maybe in another life, I’d be in one of those roles, but after nearly two decades of planning to be a music teacher, I discovered the world of user experience and never looked back. We don’t save lives, but our work absolutely makes a difference in them.Technology has become an extension of how we experience the world. As UX professionals, we have the opportunity to shape those experiences and create small moments of ease, clarity, or delight. That’s what I love most. Through this work, “my people” expands to include users. I get to understand what drives them, see what makes them tick, and design experiences that make life a little easier or brighter. It’s complex, meaningful work, and I’m lucky to do it.If that resonates with you, I’d love for you to explore my work. Let’s connect and create something great together.
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