Bethany F.

About Bethany F.

Greetings! I\'m Bethany (Cam) Fernandez, an Advertising Operations Manager with a deep-rooted passion for adtech and media operations. Known for my knack in problem-solving, collaboration, meticulous documentation, and adherence to timelines, I thrive in dynamic environments where precision and creativity intersect.With over 12 years in the industry, I\'ve honed my skills in client management, reporting, and navigating the complexities of adtech. My journey has fostered a robust understanding of the ecosystem, enabling me to drive impactful campaigns and optimize operational efficiency.Currently open to new opportunities within the industry, I am eager to expand my knowledge and contribute to cutting-edge initiatives. I advocate strongly for work/life balance, believing it enhances productivity and fosters a positive workplace culture.Outside of my career, I\'m a mother of one and the wife of a U.S. military veteran. I\'m passionate about providing employment opportunities for military spouses, animal rights, love arts and crafts, and am an avid bibliophile with a strong book review following.Let\'s connect to explore potential collaborations and exchange insights on the evolving landscape of adtech!

Experience

1. Advertising Operations Manager, Programmatic

   T-Mobile

   Aug 2022 — Present · WA, US

   Led the successful execution of numerous programmatic advertising campaigns, consistently exceeding client expectations and delivering exceptional ROI.• Cultivated strong relationships with programmatic advertising partners, DSPs, SSPs, and third-party vendors, resulting in increased campaign efficiency and performance.• Utilized data-driven insights to analyze campaign performance, identify optimization opportunities, and implement strategic adjustments to achieve campaign objectives.• Demonstrated proficiency in ad serving platforms such as Blis, MediaMath, Startio, Double Verify, and Flashtalking, as well as ad verification tools and analytics platforms, to maximize campaign effectiveness.• Collaborated cross-functionally with Sales, Marketing, Product, and Engineering teams to align advertising strategies with business goals and drive revenue growth.• Implemented rigorous QA processes to ensure the accuracy and quality of programmatic advertising campaigns, maintaining compliance with industry standards.• Generated comprehensive reports and documentation to track campaign performance, provide actionable insights to stakeholders, and support decision-making processes.

Education

• Southern New Hampshire University

  Master of Business Administration - MBA

  2019 — 2021

• University of Pennsylvania

  Bachelor of Arts (B.A.)

  2011 — 2015