Bethany Briguglio
Director, Global Intelligent Automation @KINESSO
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WORK HISTORY
Director, Global Intelligent Automation @KINESSO
As Director on the Global Intelligent Automation team, I lead enterprise-scale initiatives to automate end-to-end media processes and embed AI into the core of global delivery operations. My role bridges technology, marketing, and operations—delivering scalable automation frameworks, optimizing campaign workflows, and accelerating time-to-market for global clients.Key responsibilities include:• Leading intelligent automation product strategy that enhances speed-to-market, standardization, and performance across global client portfolios• Managing cross-functional collaboration with internal stakeholders to translate operational challenges into scalable, tech-enabled solutions• Applying deep marketing operations expertise to inform product development, ensuring tools meet real-world media and campaign execution needs• Supporting digital transformation efforts by contributing to global governance and measurement initiatives that improve consistency, accountability, and adoption• Driving product innovation and continuous improvement in partnership with technology and operations teams, ensuring automation delivers measurable impactThis role builds on my background in operational transformation and cross-functional leadership, with a strategic focus on product ownership, intelligent automation, and delivering scalable results at the intersection of AI and media.This work supports Kinesso’s mission to transform how marketing is delivered—intelligently, efficiently, and at scale.
EDUCATION
Suffolk University
Bachelor of Science (BS), Advertising
Shrewsbury High School
High School Diploma
SKILLS
ABOUT BETHANY BRIGUGLIO
Transformation Executive | VP-Level Strategy & Operations Leader | AI, Media, & Marketing…
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