Bethany Barefoot

About Bethany Barefoot

I’ve spent 8+ years in business operations, marketing, and finance, but at the core of everything I do is people. I love getting to know what motivates, excites, and challenges people—not just at work, but in life. What’s their story? What do they truly want? When people understand themselves and their goals, they show up stronger, more engaged, and more fulfilled—and that’s when people and organizations truly succeed. At the heart of my mission is inspiring positive change—whether it’s through simplifying processes, fostering connection, or creating a culture where people feel valued.

Experience

1. Senior Lead, Marketing Operations

   Kyndryl

   Sep 2022 — Present · Pittsburgh, PA, US

   Manage the Heart of Marketing, collaborating with marketing teams to keep the site updated and promote ongoing marketing initiatives•Educate marketing teams on best practices for Microsoft 365 tools, optimizing communication and collaboration with internal and external stakeholders•Lead special projects, including designing a skills development program and piloting a new hire rotational program, improving onboarding and team performance•Organize and streamline internal team meetings and communication processes, enhancing collaboration•Managed marketing budgets for the US, Canada, and LATAM markets, ensuring effective resource allocation and consistently meeting budget targets

Education

• PES University

  IUP-PES Discover India Program

• ICN Business School

  Certificate in Political Science and International Business

• Indiana University of Pennsylvania

  Bachelor of Science (B.S.)

Skills

• Microsoft Office
• Event Planning
• Microsoft Word
• Teamwork
• Social Media
• Marketing
• Project Management
• Social Networking
• Research
• Public Speaking
• Leadership
• Time Management
• Customer Service
• Communication
• Administration
• Critical Thinking
• Powerpoint
• Microsoft Excel
• Microsoft Office Suite
• Microsoft Powerpoint