Bethany Zucco
Vice President, Enterprise Content Marketing Chief of Staff Unitedhealth Group Brand Marketing @UnitedHealth Group
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Enterprise Content Marketing Chief of Staff Unitedhealth Group Brand Marketing @UnitedHealth Group
EDUCATION
University of Minnesota-Twin Cities
Bachelor's degree
SKILLS
ABOUT BETHANY ZUCCO
Global marketing and communications leader with expertise in brand marketing, executive positioning, internal communications, digital media and crisis communications and the ability to pull all these disciplines together. Currently guide a team at UnitedHealth Group responsible for integrated content marketing that drives audience engagement and enhances our brand through channels ranging from social and digital to large events and our best-in-class innovation center.In previous roles, aligned all UnitedHealthcare employees toward our mission and business priorities with an emphasis on employee dialogue, guided communications in support of Target\'s transformation, built teams focused on global and enterprise change initiatives, and led PR efforts involving Target\'s corporate security and legislative priorities. Managed brand identity at Northwest Airlines and led internal crisis communications following the events of Sept 11.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.