Bethany Rouslin
Director of Visual Content
- Role
- Director of Visual Content at Everyday Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bethany Rouslin
As a seasoned visual editor and researcher, I specialize in sourcing and creating compelling, brand-aligned imagery that resonates with audiences and elevates content across platforms. I work closely with editors and art directors to produce fresh, dynamic visuals that align with SEO best practices, blending creative vision with technical expertise to maximize both impact and discoverability.With extensive experience across all facets of shoot production, image research, licensing, contracts, budgeting, releases, copyright law, and fee negotiation, I ensure every visual asset is accurate, strategically curated, and visually impactful. I’m also highly skilled in retouching and optimizing imagery for both print and digital formats, delivering consistency, quality, and brand integrity across every platform.Core Specialties:• Full-spectrum shoot production• Conceptual, editorial and lifestyle photo research• Image licensing and rights management• Digital retouching, color correction, and optimization for print and web
Experience
Director of Visual Content
Jan 2022 — Present
Education
Parsons School of Design - The New School
BFA
Sarah Lawrence College
Liberal Arts and Sciences/Liberal Studies
Skills
- Stock Research
- Celebrity
- Digital Media
- Photo Shoot Production
- Editing
- Image Editing
- Film Production
- Video
- Advertising
- Magazines
- Photoshop
- Editorial
- Commercial Photography
- Brochures
- Photos
- Art
- Photography
- Blogging
- Video Editing
- Image Manipulation
- Publishing
- Photo Research
- Books
- Journalism
- Adobe Photoshop
- Portrait Photography
- Content Strategy
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