Bethany Rock
Marketing Lead at Activision Blizzard Media | prev. Riot
- Role
- Marketing Lead at Xbox Media Solutions Formerly Activision Blizzard Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bethany Rock
Checkout my portfolio at helloimbethany.com. I\'m an energetic marketing pro with a sweet…
Experience
Marketing Lead
Xbox Media Solutions Formerly Activision Blizzard Media
Feb 2023 — Present · New York, NY, US
Writes and edits 190+ pieces of content (blogs, whitepapers, infographics, executive bylines, email campaigns, social posts), ensuring clear, engaging, and brand-consistent storytelling across Activision Blizzard Media\'s owned and partner channels- Ghostwrote 5+ executive bylines published in Digiday, WARC, eMarketer, and other top outlets, amplifying brand authority and expanding Activision Blizzard Media\'s industry voice- Translates complex research into accessible narratives for major reports (The Many Ways We Play, Play It Forward, Gaming’s Next Level), generating ~500 downloads in six months and setting new precedents for content formats- Grew Activision Blizzard Media\'s LinkedIn following by 25.18%(12.6K → 15.8K) while doubling organic engagement rates (5.3% → 10.2%) through compelling copy, storytelling-driven posts, and consistent editorial cadence- Established editorial standards and maintained monthly, quarterly, and annual performance tracking, ensuring measurable impact and continuous improvement in copy quality and campaign ROI.
Education
Ithaca College
Bachelor of Science (BS), Integrated Marketing Communications
2013 — 2016
Skills
- Microsoft Word
- Time Management
- Leadership
- Photoshop
- Microsoft Office
- Social Media
- Advertising
- Public Speaking
- Research
- Fundraising
- Event Management
- Event Planning
- Social Networking
- Powerpoint
- Marketing
- Adobe Photoshop
- Project Management
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