Bethany Kaufman

About Bethany Kaufman

I\'ve spent 13 years in-house at national B2C brands — owning paid, owned, and earned strategy and connecting it to real business outcomes. My background spans complex environments: franchise systems, multi-location retail, and national brands with significant local variation. I\'ve led the strategy, managed the budget, directed agency partners, and built the teams. A current focus I\'m particularly invested in: enterprise AI search strategy — specifically GEO and AIO — helping brands maintain visibility as search behavior shifts away from traditional results. It\'s one of the more consequential changes happening in digital marketing right now, and I\'ve been building for it at scale. I\'m drawn to companies where marketing has a real seat at the table and is expected to drive growth.Core areas: Paid Search · Paid Social · Programmatic · CRM & Lifecycle · SEO · GEO/AIO · Organic Social · Agency Management · Multi-Location Marketing · B2C Acquisition

Experience

1. Director, Digital Marketing

   FullSpeed Automotive

   Aug 2023 — Present · Greenwood Village, CO, US

   Promoted to lead expanded enterprise digital marketing strategy — taking on CRM, direct mail, SEO, and AI search in addition to paid media and agency oversight across a national B2C brand.Own full-funnel paid media strategy across search, social, programmatic, CTV, and direct mailLead CRM and lifecycle strategy including segmentation, campaign execution, and customer journey developmentDirect agency partners across paid media, SEO, and web aligning on strategy, performance standards, and creative quality.Lead enterprise AI search strategy including GEO and AIO as search behavior shiftsBuilt performance measurement framework using first-party data and directional signals to evaluate media impact and guide investment decisionsPartner with franchise operators on local digital marketing strategy - providing guidance, tools, and frameworks to drive consistency and performance across independent locations

Education

• University of Denver - Daniels College of Business

  Master's Degree, Business Administration and Management, General

  2012 — 2014

• Minnesota State University Moorhead

  Bachelor of Arts (B.A.), Criminal Justice

  2006 — 2010

Skills

• Public Relations
• Social Networking
• Social Media
• A/B Testing
• Microsoft Office
• Westlaw
• Editing
• Email Marketing
• Facebook
• Outlook
• Analytical Skills
• Public Speaking
• Creative Strategy
• Legal Assistance
• Strategy
• Content Strategy
• Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Research
• Web Content Writing