Bethany Hale
Chief Marketing Officer @Candid Health
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WORK HISTORY
Chief Marketing Officer @Candid Health
EDUCATION
Institute for Integrative Nutrition
Health Coach Certification, Health and Wellness, General
Columbia Business School
MBA
Michigan State University
BA, Journalism
ABOUT BETHANY HALE
Passionate, collaborative leader with a knack for building trusted partnerships through innovative problem-solving and experience design. Drives teams to exceed targets, challenge the status quo and generally expand horizons. More than 20 years of experience in marketing strategy consulting, with an emphasis on Go To Market and channel strategy (i.e. Digital) as well as customer experience. Core competencies include- Marketing Program Vision & Team Building- Market Positioning / Go To Market Strategy- Digital & Social Marketing / In-Bound Lead Generation- Creative Conceptualization / Narrative Generation- Event Production - Team Coaching, Training & Development - Global Product Launch & Management- Customer Activation CampaignsSpecialties: Industry experience includes technology, healthcare & life sciences, retail/CPG, insurance, and travel.
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