Bethany Ellenbogen
Product Marketing Lead | Creative SaaS | GTM Strategy | Ad Tech | Data-Informed, Empathy-Driven Marketer
- Role
- Senior Product Marketing Manager at Walmart Connect
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Bethany Ellenbogen
I’m an empathy-driven, relationship-focused product marketer who brings strategy, structure, and curiosity to every project. I turn complex problems into clear, compelling solutions—partnering cross-functionally to launch and scale products that make a real impact.I’ve led high-stakes initiatives at Meta, Walmart Connect, and Adobe—transitioning advertisers to self-serve platforms, shaping product roadmaps with customer insights, and driving adoption across sales and partner teams. My work spans industries like SaaS, ad tech, ecommerce, and health-tech, with a focus on supporting SMBs, creative teams, and enterprise marketers.I thrive in ambiguity, communicate across technical and non-technical teams, and bring a systems lens to both planning and execution. My background in research and consulting sharpened my analytical thinking and project management skills, while my leadership style is grounded in empathy, humor, and appreciation for the people doing the work.At the core, I’m driven by understanding why people think and behave the way they do—and using that insight to build better customer experiences. I\'m passionate about working creating digital products that help individuals and businesses thrive.Expertise: Product Marketing | Go-to-Market Strategy | Positioning & Messaging | SaaS | Ad Tech | SMBs | Sales Enablement | Customer Research | Cross-Functional Leadership | Competitive Analysis | Inbound & Outbound Marketing
Experience
Senior Product Marketing Manager
Jul 2023 — Present
Education
Emory University
Bachelor of Arts (B.A.), Psychology
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
Skills
- Qualitative Research
- Survey Research
- Marketing Communications
- Microsoft Suites
- Data Analysis
- Spss
- Survey Design
- Project Management
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