Bethany Deberard

Vice President of Sales and Marketing @Bethesda Senior Living Communities

Colorado Springs, CO, US

As Vice President of Sales & Marketing at Bethesda Senior Living Communities, I partner with the executive team to lead company-wide strategies to strengthen occupancy, revenue, and brand presence across our portfolio of independent living, assisted living, and memory care communities. Bethesda is a faith-based, not-for-profit organization with more than 60 years of experience and a mission of “business for benevolence.” We are committed to enriching the lives of older adults through compassionate care, exceptional service, and purpose-driven leadership. I bring a well-respected record of leadership in senior living, with expertise in teaching and achieving occupancy and revenue goals, developing high-performing teams, and integrating data-driven marketing with resident-first storytelling. My focus is on building culture, mentoring sales professionals, and ensuring that growth strategies reflect Bethesda’s values of service, faith, and integrity. At Bethesda, my goal is to expand our reach, strengthen our culture, and deliver sustainable growth, while remaining true to our mission of serving older adults and their families with dignity, compassion, and excellence.

Westmont College

B.A. Sociology

Westmont College

Bachelor of Sociology

University of Denver

Master of Health Care Systems