Bethany Bell
- Role
- Vice President of Strategic Marketing & Business Development at Alpco
- Location
- Bedford, NH, US
- LinkedIn followers
- 500 followers
About Bethany Bell
Driven, results-oriented executive leader with the confidence to make decisions in…
Experience
Vice President of Strategic Marketing & Business Development
Jul 2021 — Present
Critical commercial driver of global cross-functional communication, collaboration and strategic alignment. Responsible for product management and business development. • Broadened and diversified product portfolio through development of key opinion leader relationships, establishment of partnerships and identification of future M&A opportunities. • Launched new product line generating >$600k in incremental sales in first year. • Executive sponsor and key stakeholder for the design and development of new company website launching in 2023. • Executed the shift from 50% life science/50%clinical business to 30% life science/70% clinical business resulting in increased profitability. • Successfully lead the integration of new company acquisition GeneProof into ALPCO by fostering collaboration and strategic alignment across the across the organizations, leveraging both existing resources and processes. • Managed >10 people on our global product management, marketing communications, customer service, field applications and technical support teams.
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